Privacy Policy 

Effective Date: September 8, 2024 

At Merch Co, we are committed to protecting your privacy and ensuring that your personal information is handled responsibly. This Privacy Policy outlines how we collect, use, and protect your data when you visit our website. Please take the time to read this policy carefully. 

By accessing or using the Merch Co website (https://merchco.art ), you agree to the practices described in this Privacy Policy. 

1. Who We Are 

Merch Co is a UK-based company that creates original designs and lists products featuring those designs on third-party platforms such as Amazon Merch, Caribshopper, Redbubble, Zazzle, Teespring, and others. Merch Co does not sell products directly or handle transactions, payments, or shipping. Our website provides product descriptions, images, and links to these platforms. 

2. Information We Collect 

We collect two types of information when you use our website: 

Personal Information Provided by Users 

We only collect personal information that you voluntarily provide, such as when you sign up for our newsletter or contact us directly. This may include: 

  • Name 
  • Email address 
  • Any additional information you provide in communication. 

Automatically Collected Information 

We may also collect certain information automatically when you visit our website. This includes: 

  • IP address 
  • Browser type and version 
  • Operating system 
  • Referring URLs 
  • Pages viewed and actions taken on our site (e.g., clicks, page scrolls) 
  • Cookies and other tracking technologies (see Section 4 below). 

This information helps us understand how users interact with our website and improve our services. 

3. How We Use Your Data 

We use the information we collect in the following ways: 

Communications 

  • If you sign up for our newsletter or contact us, we will use your personal information to respond to your inquiries or send updates about our designs and related content. 

Website Analytics 

  • We use automatically collected data to analyze user behavior and improve our website’s functionality. This helps us provide a better experience for our visitors. 

Marketing 

  • With your consent, we may use your email to send marketing communications, such as promotional offers or updates. You can opt out of receiving these emails at any time by following the unsubscribe instructions in the email or contacting us directly. 

4. Cookies and Tracking Technologies 

What Are Cookies? 

Cookies are small text files that are stored on your device when you visit our website. They help us understand how you use our site and can be used to personalize your experience. 

Types of Cookies We Use 

  • Essential Cookies: Necessary for the operation of our website. 
  • Analytical Cookies: Used to collect information about how visitors use our website, such as which pages are viewed most often. 
  • Performance Cookies: Help improve the functionality and performance of our website. 

Third-Party Cookies 

When you click on links to third-party platforms (such as Amazon Merch, Caribshopper, Redbubble, etc.), those platforms may place their own cookies on your device. We encourage you to review the privacy policies of these third-party sites to understand how they use cookies. 

Managing Cookies 

You can control or disable cookies through your browser settings. Below are links to instructions for managing cookies on commonly used browsers: 

Please note that disabling cookies may affect your experience on our website. 

5. Sharing Your Data 

We do not sell, trade, or otherwise transfer your personal information to outside parties, except in the following circumstances: 

Third-Party Platforms 

Merch Co links to third-party platforms where you can purchase products. We do not share your data with these platforms, and any information you provide while making a purchase on these sites is governed by their respective privacy policies. 

Service Providers 

We may share your data with trusted service providers who assist us in operating our website. These include: 

  • Hosting Providers (e.g., AWS or Google Cloud) 
  • Website Analytics Services (e.g., Google Analytics, Hotjar) 
  • Email Marketing Platforms (e.g., Mailchimp) 

These providers are bound by confidentiality agreements and only have access to your data to perform  

specific tasks on our behalf. 

Legal Requirements 

We may disclose your information if required to do so by law, regulation, or legal process, such as responding to a court order or government request. 

6. Third-Party Links 

Our website contains links to third-party platforms such as Amazon Merch, Caribshopper, Redbubble, Zazzle, Teespring, and others. Please be aware that these third-party sites operate independently of Merch Co, and we do not control their privacy practices. We encourage you to review the privacy policies of these platforms before making a purchase or providing personal information. 

7. Data Storage and Security 

We take the security of your personal information seriously and implement industry-standard measures to protect it from unauthorized access, disclosure, alteration, or destruction. 

Data Storage 

Your personal data is stored securely on servers located in the United Kingdom. Access is restricted to authorized personnel only. 

Data Retention 

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. For example: 

  • Newsletter and Marketing Data: Retained for up to 12 months after your last interaction. 
  • Automatically Collected Data (Analytics): Retained for a maximum of 26 months. 

8. International Data Transfers 

As a UK-based company, your data may be transferred to, stored in, or processed in countries outside of your home country, including the United States and countries within the European Union, where third-party platforms operate. 

When transferring data internationally, we ensure compliance with applicable data protection laws, such as the General Data Protection Regulation (GDPR) for European users. 

9. Your Rights 

You have certain rights regarding the personal information we hold about you: 

  • Access and Correction: You have the right to request access to the personal information we hold about you and to correct or update any inaccuracies. 
  • Data Deletion: You may request that we delete your personal information, subject to certain legal exceptions. 
  • Opt-Out of Marketing: You can opt out of receiving marketing communications from us at any time by clicking the “unsubscribe” link in the email or contacting us directly. 

To exercise any of these rights, please contact us at: [[email protected]]. 

10. Children’s Privacy 

Merch Co does not knowingly collect personal information from children under the age of 13. If we become aware that we have inadvertently collected such information, we will promptly delete it from our records. If you are a parent or guardian and believe we may have collected personal information from a child under 13, please contact us at [[email protected]]. 

11. Changes to This Privacy Policy 

We may update this Privacy Policy from time to time. Any significant changes will be posted on this page, and the “Effective Date” at the top will be updated accordingly. We may also notify you via email or through a notice on our website. We encourage you to review this policy periodically to stay informed of how we protect your personal information. 

12. Contact Us 

If you have any questions or concerns about this Privacy Policy, please contact us at: 

  • Email: Contact 
  • Mailing Address: NH Enterprise, Lytchett House, 13 Freeland Park, Wareham Road, Poole, Dorset, BH16 6FA